PROFILE

Mission & Vision

Core Values

Career

 

EXHIBITIONS

Portfolio

Why Exhibit

Health & Beauty

Sports & Fitness

Leather & Fashion

Textile & Fabrics

Handicraft & Gift

Food

Music

 

LINK

Pakistan Portal

TDAP ( formally EPB)

Federation of Chambers of Commerce

Sialkot Chamber of Commerce

SMEDA

CBR

Surgical Association

Pakistan Hosiery Association

Pakistan Footwear Association

Pakistan Readymade Garments Association

 

                                                                            

Here are just a few reasons why exhibitions are one of the fastest growing marketing activities in the business world

  • You get to meet thousands of new buyers and develop a quality database.

  • You can develop a personal and direct relationship with your clients.

  • You can display your full product range or launch a new product.

  • Buyers can use all five senses.

  • You can benefit from consumers increased propensity to buy while at an event.

  • You can get immediate feedback, raise your profile and add value to your brand.

You can network, find new agents or distributors and you can sell, sell and sell.

 

CHOOSE THE RIGHT EVENT FOR YOUR BUSINESS

To make the most of this unique marketing tool first satisfy yourself that the event’s visitor profile matches your customer profile. Use the following steps as a guide:

  • Ask the event organizer to supply historical demographic statistics.

  • Ask for audited proof of past visitor numbers.

  • Ask for the event-marketing plan. Will it hit your target audience?

  • Survey companies who have exhibited at the event before. Did it work for them?

  • Identify any industry association support or endorsements.

  • Is the organizer a member of the Exhibition & Event Association?

  • Investigate the track record of the organizer. What other events do they run, years in the business, financial strength and credibility in the business community?

 

SET THE GOALS

Companies who exhibit with clearly stated objectives get results. This process enables all personnel involved with your exhibit to remain focused and to optimize their time spent on the floor. Objectives should be realistic, personal and teams oriented, committed to paper and have quantifiable outcomes. Start with the following examples and build on them with your team

 

  • Make sales – short and long term.

  • Accelerate the sales process.

  • Develop a prospect database.

  • Maintain or extend relationships with existing clients.

  • Introduce a new product

  • Increase market share

  • Grow customer spend.

  • Identify and assess new markets.

  • Generate media exposure

  • Build brand awareness.

  • Network

  • Recruit distributors, retailers, representatives or staff.